Businesses hoping to make the most of the web need to understand online behaviour and digital analytics. Companies like Sparkline have the talent and expertise to fuel the eco-system and enable this important knowledge transformation
All companies have data. But it is the analysis and understanding of that data that delivers the real value. Digital measurement – the capture, evaluation and insight extraction of digital data – strengthens businesses by identifying information and trends to enhance business performance.
This is Sparkline’s DNA and what makes them a strategic partner to Adobe; in addition to transforming organisations with Adobe’s Marketing Cloud solutions, they have unique capabilities, using the tools to provide companies with critical insights, helping to maximise ROI, better serve customers and build stronger companies. Content may be critical but its data that is king. Without context digital strategies struggle to return value.
Head of Partner Sales – SEAHK
We approached Sparkline for their data analytics expertise, to help increase conversion rates on our website. The results we have achieved with Sparkline have been very encouraging. They have extracted unique insights from the data using non-traditional methods such as site A/B testing and customised Google Analytics and we are adjusting our strategies and plans to reflect that. Working with Sparkline has become more than just data analysis; they are business advisors as well. The higher conversion rate that we are seeing is an added bonus!
Khairul Syahar Khalid
Head, Advertising & Promotions
With the ever evolving digital landscape and varied technology solution options, FRHI Hotels & Resorts recognises the need for constant investment into web analytics tools that will shape our digital and social media marketing strategies. Many of these solutions require proprietary tags and so we worked with Sparkline to implement a complex customised solution for Google Tag Manager and Google Analytics. The Sparkline team has been instrumental in easing execution and increasing productivity.
Director, Search & Marketing Optimization
FRHI hotels & resorts
Fairmont Raffles Hotels International
Sparkline is not about confusing graphs and tables, we present data in more human ways and deliver relevant, tangible insights to educate and grow businesses.
Building on over 15 years’ experience in working with Fortune 500 clients across Asia, we understand the complexity businesses face. We know the challenges of selecting the right technology, creating a data driven culture and communicating relevant findings and tangible action items to key stakeholders.
We illuminate your customers’ wants, needs and desire so that you can better enhance your products and service offerings. Ultimately, we bring businesses and their customers closer, enabling our clients to become more profitable by providing what people want, when they want it.