Sparkline has launched Sparkline Auditor, a data cleaning tool that reviews website analytics implementations to ensure data is clean. Sparkline claims their data cleaning tool can run 70 website analytic checks in three minutes. From ecommerce retailers to enterprises, the tool runs checks to flag issues including analytics code errors, bounces, broken funnels and bad tags.
Ninety percent of the data that exists today has been created in the last two years. In the time it took you to read that last sentence, 11.6 terabytes of data were generated. That is equivalent to about 17,400 CD-ROMs (if you remember what those are!). We live in a connected world, with a proliferation of devices that connect online. For the modern marketer, this means access to large volumes of data. If you believe in the saying that data is the new black gold, then marketers have struck it rich! Right? Unfortunately, this is not always the case.