In One Day you will leave with confidence to not only use Adobe Analytics but to understand reports and provide insights for your teams and businesses.
What we’ll cover
1. How data is collected, categorized and sorted
Including Setting Objectives & Key Metrics to reduce reporting and tracking clutter
Platform Principles, so you follow proper processes and best practice methodologies
Key Concepts for terminology, classifications and relationships to the Adobe Marketing Cloud
2. Set Up and Governance
How to set up and configure Adobe Analytics to meet your business or team needs.
How to maintain data accuracy over time so people rely on the data as your team and business grow
Understand different Report options and reporting controls across teams and individuals to give people the right information at the right time
Use data sets to get your hands dirty and exercise segmentation opportunities for audiences and how to use them to understand customers better
Get familiar with Administration controls – your IT team will thank you
3. Deep dive into Reports
Through exploring Audience Reports, you will understanding how to use data to identify different audience types and how you can use this information to develop actionable plans for your team and businesses
Acquisition Reports, help you to know where your audience is coming from – which channels work best for you, where to invest money and how to get more of the right audiences coming to your site/app
Teams spend a lot of time developing content – to know how effective this work really is, you will explore Content Reports, and within these how to optimise content for the best results
Conversions/Sales/Leads, the list goes on! Whatever the metrics are that show people are interested in you, understanding Conversion Reports will only open up more opportunities to create real business impact
4. Efficiency Hacks
Set up Alerts, and know how to let the tools work when you aren’t looking to help you identify issues, gaps and opportunities fast
Dashboards really help consolidate metrics so lost of teams can use data to make decisions – fast, effective and great for spreading your knowledge across multiple teams
Super charge the power of using Adobe Workbench and its capability to process and analyse data across offline and online channels
Understanding Adobe Data Warehouse will enable administrators to manipulate big data sets and raw files to attain granular and sophisticated analysis
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