Adobe Analytics Workshop

Adobe Analytics Workshop

Approved by Adobe as a kickstarter to understanding Adobe Analytics!
Attendees walk away with an beginner and intermediate level of knowledge to practically apply the skills learnt to their respective roles.
Our one day workshop allows you to understand the impact using Adobe effectively can have on marketing effectiveness and digital design at a cost effective price 

Course List

DateLocationCourse DetailPriceAvailability
Wednesday 11 December 2019Sparkline HQ, SingaporeAdobe Analytics WorkshopSGD 450
Wednesday 18 December 2019Sparkline HQ, SingaporeAdobe Analytics WorkshopSGD 450

In One Day you will leave with confidence to not only use Adobe Analytics but to understand reports and provide insights for your teams and businesses.

What we’ll cover

1. How data is collected, categorized and sorted

  • Including Setting Objectives & Key Metrics to reduce reporting and tracking clutter
  • Platform Principles, so you follow proper processes and best practice methodologies
  • Key Concepts for terminology, classifications and relationships to the Adobe Marketing Cloud

2. Set Up and Governance

  • How to set up and configure Adobe Analytics to meet your business or team needs.
  • How to maintain data accuracy over time so people rely on the data as your team and business grow
  • Understand different Report options and reporting controls across teams and individuals to give people the right information at the right time
  • Use data sets to get your hands dirty and exercise segmentation opportunities for audiences and how to use them to understand customers better
  • Get familiar with Administration controls – your IT team will thank you

3. Deep dive into Reports

  • Through exploring Audience Reports, you will understanding how to use data to identify different audience types and how you can use this information to develop actionable plans for your team and businesses
  • Acquisition Reports, help you to know where your audience is coming from – which channels work best for you, where to invest money and how to get more of the right audiences coming to your site/app
  • Teams spend a lot of time developing content – to know how effective this work really is, you will explore Content Reports, and within these how to optimise content for the best results

Conversions/Sales/Leads, the list goes on! Whatever the metrics are that show people are interested in you, understanding Conversion Reports will only open up more opportunities to create real business impact

4. Efficiency Hacks

  • Set up Alerts, and know how to let the tools work when you aren’t looking to help you identify issues, gaps and opportunities fast
  • Dashboards really help consolidate metrics so lost of teams can use data to make decisions – fast, effective and great for spreading your knowledge across multiple teams
  • Super charge the power of using Adobe Workbench and its capability to process and analyse data across offline and online channels
  • Understanding Adobe Data Warehouse will enable administrators to manipulate big data sets and raw files to attain granular and sophisticated analysis
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