Sparkline helps insurance meta search engine GoBear nail data analytics from launch date
Data-driven from the very beginning
Having worked in previous online ventures, CEO Andre Hesselink was aware of the importance of data analytics to the growth of the GoBear business. He wanted to ensure a sound analytics architecture was in place before GoBear was launched. However, greater customization of their analytics capabilities was necessary to give his team insights into how to create a positive online experience for customers while capturing unique customer insights to insurance companies partnered with GoBear.
To achieve the level of customization required, GoBear tasked Sparkline, a certified Google Analytics Partner, to implement Google Analytics as the central analytics platform to provide a greater understanding of customer behaviour and preference.
Data at GoBear’s fingertips
Sparkline’s hands-on advice on web analytics infrastructure meant that GoBear could roll out their website fully confident of its data infrastructure and analytics capabilities from day one.
Sparkline went on to create an executive visualisations, leveraging Google Sheets, Google Analytics Core Reporting API, and Google BigQuery, to allow key data to be shared across the organisation instantly.
This customised dashboard freed up at least 20% of their analysts’ time, allowing them to focus on acting on the data rather than extracting it.
Headquartered in Singapore, GoBear is an insurance search engine that allows users to browse for car, travel, health and home insurance products via price and usage.
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At a Glance
– Ensure Google Analytics was customized and properly implemented based on their business goals to capture the most effective site data
– Gain a greater understanding of customer behavior and preferences via data analytics
– Implement Google Analytics as the central analytics platform
-Create a customized dashboard to analyze customer behaviour as they navigate through the site
– Custom implementation of Google Analytics achieved within project timelines
-Executive-level dashboard visualizing key data points to enable management teams to quicker and more relevant decision making