Sparkline Wins Big at the APAC Insider Awards 2021!

A ‘Thank you’ to our community! It is our absolute pleasure to receive the award for the ‘Best Digital Analytics Consultancy 2021’ at the APAC South East Asia Business Awards for this year. It is times like these that a hardworking business and team like ours can take a moment to reflect on our achievements and thank each and everyone of our team mates, partners and all of our wonderful customers for all their hard work and support. We would not be in the position to be decorated with this accolade without you all!

How the CMO and CIO can just get along

Achieving harmony in the workplace is tricky. As we advance into an increasingly digitised consumer market, nowhere is this more obvious or contentious than the relationship between CIOs and CMOs.

Dirty data: New tool claims to run 70 website analytics checks in 3 minutes

Sparkline has launched Sparkline Auditor, a data cleaning tool that reviews website analytics implementations to ensure data is clean. Sparkline claims their data cleaning tool can run 70 website analytic checks in three minutes. From ecommerce retailers to enterprises, the tool runs checks to flag issues including analytics code errors, bounces, broken funnels and bad tags.

Partnership to aid e-commerce entrepreneurs, SMEs to become more nimble

IN A first-of-its kind partnership, Southeast Asian e-commerce company Lazada Group is joining hands with higher learning institutes and data analytics experts to jointly develop online and offline training courses for entrepreneurs and small and medium enterprises (SMEs) to become more nimble and capitalise on the e-commerce boom in the region.