Dirty data: New tool claims to run 70 website analytics checks in 3 minutes


Sparkline has launched Sparkline Auditor, a data cleaning tool that reviews website analytics implementations to ensure data is clean. Sparkline claims their data cleaning tool can run 70 website analytic checks in three minutes. From ecommerce retailers to enterprises, the tool runs checks to flag issues including analytics code errors, bounces, broken funnels and bad tags.