21st Century Digital Analyst
A TechSkills Accelerator (TeSA) initiative

Kickstart your career in Digital Analytics

Upgrade your skills and increase your employability with a 12-week analytics bootcamp created by Sparkline and supported by the Infocomm and Media Development Authority of Singapore (IMDA).

21st Century Digital Analyst is a 12-week, full-time training programme for individuals who want to build and develop business-ready skills in Digital Analytics across both its commercial and technological aspects. The programme is supported by IMDA, under the Tech Immersion and Placement Programme (TIPP) – a TeSA initiative.

Through the program, you will learn what it means to be a Digital Analyst, how the role of an Analyst impacts businesses and gain practical insight into some of the most widely used programming languages within the data analytics field today.

Upon successful graduation of this programme trainees will also receive hands on support in gaining placements into the Industry, utilizing Sparkline’s extensive Local and Regional Networks and Industry Partners!

Course Fee: $10,000* SGD

Subsidy: Between 70%-90% fee subsidy available for Qualifying Singaporeans and PRs

Course Start Date: Confirmed Cohort 2 Kick off – June 8th – Registration Open now

Duration: 12 weeks

Time: 9am-5pm Mondays – Fridays

(* – GST will be applied to the final subsidised course fee amount)

Hear from some of our past trainees

We’re an analytics company passionate about feeling the growth of the Digital Analytics industry through the training and development of talent. Our past programmes, including the Squared Data programme developed jointly with Google, have seen graduates thrive in Fortune 500 or unicorn businesses like Unilever, EY, Carousell and Grab.


“I’m incredibly grateful for Squared (Sparkline Training Programme) which has helped me kickstart my career in Data Analytics. A definite must-go for individuals looking to start their career in the field”

– Danial Firdaus, Senior Busines Analyst at Google


“Sparkline’s trainers struck a good balance between concepts and practical examples, and were patient in answering questions. Together with well-paced lessons, they created a good learning experience.”

– Guo Huicong, Product Analyst at Grab


“I learned a lot through Sparkline’s training! They covered a wide range of topics ranging from data manipulation using R to presenting a detailed analysis to stakeholders, skills that are essential for any Analyst”

– Haziq Suhaimi, Data Analyst at PropertyGuru

Programme Outline



Digital Landscape
Business Context
Measurement as Strategy



KPI Frameworks
GA and GTM
Adobe Analytics


Programming Languages

R & Python


Mobile Measurement

Mobile Analytics Landscape


Storytelling & Data

Data Visualisation
Data Studio 360
Data Storytelling


Cloud Applications

Compute/App Engine
Cloud Datalab
Apache Spark

Who Should Apply


Applicants should be:

  • Career kickstarters who are entering the world of work for the first time; or
  • Mid-career switchers who are passionate about Digital Analytics and need help to get started; or
  • Interested in the opportunity to build a career in tech; or
  • Keen on using data and technology to make an impact in his or her sphere of influence

Programme Benefits


  • Bridge the gap between academic knowledge and working skills – by developing expertise in the leading analytics technologies
  • Differentiate yourself in a competitive job market and build long term business capabilities – up skill today for tomorrow’s opportunities
  • Find a job with the help of our recruitment partners
  • Receive hands on support in gaining placements into the Industry
  • Sign up
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