Sparkline's mission is to democratise the analytics landscape. All businesses big and small can find meaning in their data and grow! Sparkline is powered by passionate data enthusiasts with expertise in products and services across the analytics spectrum.
Sparkline supports large organisations with measurement strategies that identify the most relevant tools and the most meaningful insights to help them grow. We provide support to Stakeholders (not analysts) to use data in practical ways to drive business transformation.
Whether you’re a boutique blogshop or an aspiring Analytics Master; Sparkline provides hands on training workshops in digital marketing and measurement to help you grow your skills and confidently derive insights from data. Oh, and they’re pretty fun too!
Fast, Easy, Practical. Our self service analytics suite is designed with the non analyst in mind! Do you question the accuracy of your data? Need help interpreting your data? Our online Intelligence Suite provides support whenever you need it.
Sparkline partners with the leading analytics technologies across the mar-tec landscape & upholds expert qualifications to support businesses in the implementation and integration of their tool stack. Our unbiased & agnostic guidance help customers navigate the right tools to suit their needs.
Through our personal approach, passion and curiousity for Industries, we have helped brands big and small across the globe achieve business goals through Analysis. We love our customers, thank them for their trust, and are thrilled to share some of their feedback!.
Sparkline has been an essential partner in the development and implementation of our data strategy. Having their expertise on board has provided a platform to drive significant business outcomes through data driven optimisation.
Head Of Online
Genesis Energy NZ
Businesses hoping to make the most of the web need to understand online behaviour and digital analytics. Companies like Sparkline have the talent and expertise to fuel the eco-system and enable this important knowledge transformation.
Head of APAC
With the ever evolving digital landscape and varied technology solution options, FRHI Hotels & Resorts recognises the need for constant investment into web analytics tools that will shape our digital and social media marketing strategies. Many of these solutions require proprietary tags and so we worked with Sparkline to implement a complex customised solution for Google Tag Manager and Google Analytics. The Sparkline team has been instrumental in easing execution and increasing productivity.
Director, Search & Marketing Optimization, FRHI hotels & resorts
Fairmont Raffles Hotels International
We approached Sparkline for their data analytics expertise, to help increase conversion rates on our website. The results we have achieved with Sparkline have been very encouraging. They have extracted unique insights from the data using non-traditional methods such as site A/B testing and customised Google Analytics and we are adjusting our strategies and plans to reflect that. Working with Sparkline has become more than just data analysis; they are business advisors as well. The higher conversion rate that we are seeing is an added bonus!
Khairul Syahar Khalid
Head, Advertising & Promotions
The importance of that rare person, who not only know how to divine what fuels our business, but more so make sense of it has never been more profound. Data is literally everybody’s business but Sparkline’s founders Aleetza Senn and Vinny Vijeyakumaar have found a unique way of making an exceptional business of it.
Executive Creative Director
Havas World Wide Australia
Sparkline is a valued partner in helping companies move beyond vanity metrics and use the Facebook platform to drive real business results.”
Vice President of Asia Pacific