About Us

Born in Singapore, Sparkline was created in 2013. One of the first Independent Analytics businesses in Asia & Google’s Long standing Analytics partner! Its founder, Aleetza Senn was the 6th Employee At Google Australia and the first Youtube Employee in APAC. After nearly 10 years Google, she set up Sparkline to empower businesses to use first party data to make better decisions about customer experience and marketing.
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A decade on, Sparkline is still helping businesses to grow and empower teams to understand their customers needs and wants more effectively so marketing dollars can be more efficient and customers enjoy their brand experiences.

Some of our Partners

Some of our Awards

What our amazing team is saying

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Customer Insights Manager

Khairul Anwar

"My time at Sparkline was a true accelerator experience, for both career growth and personal development. Working directly with Fortune 500 companies across multiple industry verticals allowed me to gain deep insight into digital transformation challenges and strategies across the APAC region. With a working culture that puts emphasis on personal initiative and cross-team collaboration, I was given ample opportunities to develop my project management skills, such as taking the lead on a project combining data and design. Sparkline was integral to helping me find my footing as a young professional in the field of digital transformation!"

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Ui UX Designer

Rachel Wu

"As an analyst, you need more than technical excellence. You need to be creative and adaptable, yet nimble enough to keep pace with the lightning fast digital industry. If you are curious, fearless and thrive working with unknowns, then Sparkline is the place for you."

Join our team