Standard Chartered Bank implemented new analytics tools across nearly all markets in a 3-month periodApril 26, 2021
Standard Chartered Bank is an international bank present in 70 countries, with a focus on Asia, Africa and the Middle East. To learn more, visit www.sc.com GOALS The challenge was to switch analytics platform to Google Analytics - Implement the change to over 60 web properties across 40 countries - Train globally located staff - Maintain data quality - Project timeline of 3 months APPROACH - Develop custom codes within Google Tag Manager - Later Roll out Google Analytics RESULTS - Migration, implementation and internal training delivered within timelines
Sparkline helps insurance meta search engine GoBear nail data analytics from launch dateApril 14, 2021
At a Glance About GoBear Headquartered in Singapore, GoBear is an insurance search engine that allows users to browse for car, travel, health and home insurance products via price and usage. To learn more, visit www.gobear.com GOALS - Ensure Google Analytics was customized and properly implemented based on their business goals to capture the most effective site data - Gain a greater understanding of customer behavior and preferences via data analytics APPROACH - Implement Google Analytics as the central analytics platform -Create a customized dashboard to analyze customer behavior as they navigate through the site
Sparkline Helps Reebonz achieve +50% ROAS uplift with Google Analytics 360April 14, 2021
At a Glance About Reebonz Reebonz is a trusted online platform for buying and selling the widest range of luxury products. To learn more, visit www.reebonz.com.sg GOALS - To understand shifting individual user behaviour across platforms and apply this to advertising spend. APPROACH - Implement Google Analytics to ensure after users login successfully, their user ID is tracked to GA allowing for segmentation and analysis for logged in users ("members") across devices. RESULTS -55.4% increase in ROAS in SEM -20% increase in transactions in SEM
KASKUS Doubles CTR and Triples CPM With DoubleClick for Publishers and Google Analytics 360April 14, 2021
KASKUS —the largest Indonesian community including social commerce— With more than nine million registered members that make up more than 20,000 communities, KASKUS provides online forum for discussion and platform for buying-selling transactions. KASKUS now can be accessed through its website, mobile web, and mobile applications. To learn more, visit www.kaskus.co.id The challenge is to serve KASKUS user's ads relevant to their age, gender, and interests to create better user engagement.
