Google Analytics 4 - What is Here and What is to Come

With Google’s recent announcement on Google Analytics 4, their next-generation measurement solution replacing Universal Analytics (UA), a multitude of opportunities unfold for businesses to better utilize their existing data and explore unique user journeys and behaviour, across website and app, like never before! With a strong focus on machine learning to predict trends and user behaviour , it’s like time travelling into the future! Well who doesn’t want that!

April 1, 2022
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