New Ways to Build Winning Customer Experience & Engagement

It’s a bird.. It’s a plane.. No, it’s the sunset - of Google Optimize.

October 11, 2023

New Ways to Build Winning Customer Experience & Engagement 

It’s a bird.. It’s a plane.. No, it’s the sunset - of Google Optimize.

In the ever-evolving landscape of online business, one thing remains constant: the importance of optimizing customer experience across digital properties. To delve into the latest strategies and trends in this field, Sparkline hosted an in-person event last month bringing together our partners, Google and Optimizely, to discuss and explore the art of enhancing customer experience through web optimization.

We welcomed attendees across various industries including fintech, creative, e-commerce, and more from web developers, digital marketers, business owners, data analysts, and the list goes on. It was truly a moment where industries converged, ideas intermingled, and knowledge flowed freely.

Here, we'll take you through some of the key highlights, the speakers who graced the event, and the transformative outcomes discussed.

Key Speakers and Their Insights:

Joy Gupta [COO, Sparkline]: Joy has kickstarted the session with an engaging keynote on the pivotal role of user experience in optimization. He also emphasized the need for digital properties to be user-centric and always evolving, sharing how Sparkline encourages the same across our client base through a multitude of ideas and approaches.

Alexander Oakden [Head of Data & Tech Partnerships Lead SEA, Google]: With the transition towards the new Google Analytics 4, Alex focused his discussion on the Future of Analytics - exploring how data measurement has shifted and identifying the newer problems marketers are facing in this day and age. 

Jesper Broberg [VP Growth Markets, Optimizely]: Being a master in Optimization, Jesper enlightened attendees with practical insights into user experience and optimization. He dived into how Optimizely, the rising Optimization tool across industries, emphasizes tailoring user experience through A/B testing, multivariate testing, and more, based on data observed.

The crux of the session was definitely the Panel Discussion where we discussed some of the main concepts/themes/concerns raised by industry leaders regarding the topic of Analytics & User Experience - which covered the following topics:

(1) Conversion Rate Optimization: Strategies to increase conversion rates through A/B testing, user feedback, and data-driven decision-making were extensively discussed.

(2) AI-Driven Insights: Attendees gained insights into leveraging AI and machine learning to extract valuable data, predict user behavior, and provide a more personalized user experience.

(3) Personalisation: The panel emphasized the significance of personalization in web optimization. Tailoring content and user journeys based on visitor preferences and behavior emerged as a winning strategy.

(4) Fostering an Experimentation Culture: Panelists also covered methods to encourage and enable an experimentation culture among businesses, and translate results to non-technical stakeholders.

Proceeding with a Q & A session - we received great engagement from the audience,  with thought-provoking questions and perspectives on the themes discussed.

Our event ended with Networking & Refreshments as a strategic move to promote connections and relationship-building among attendees. During this session, participants had the opportunity to engage in meaningful conversations, and raise any questions with us or our relevant partners. 

Saying goodbye to Google Optimize? You’re not alone!

Facing the impending sunset of Google Optimize can be daunting, but you don't have to navigate this transition alone. Our team of experts is here to help you seamlessly transition to alternative solutions that cater to your website optimization needs. Whether you're a small business owner or a large enterprise, we tailor our strategies to your unique requirements.  Whether it’s basic tracking, training or exploring advanced features, Sparkline’s partner-first approach ensures we cater the best solutions to meet your needs.

CONTACT US today for more information on how Sparkline can assist you in the transition towards GA4 and enable you to fully exploit experimentation solutions out there and garner significant business-changing insights!  

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