Sparkline Enhances User Interaction Tracking on Media Prima's New Straits Times Website to boost Content Insights.

APPROACH:

1. Initial Consultation:
   Sparkline worked closely with Media Prima’s development team to define tracking requirements, focusing on capturing user clicks and views on the "What to Read Next" and widget sections.
2. Tracking Strategy Design:
   Sparkline proposed tracking article interactions as eCommerce events, including view_item_list for article list views and select_item for article clicks. A clear dataLayer structure was designed to capture key article details, such as Item ID, Item Name, Categories, and List IDs for both sections.
3. Technical Implementation:
   Sparkline shared an initial implementation guide to present to the Media Prima team what the dataLayer pushes will look like.
   Following which, Sparkline assisted in the actual implementation using Custom HTML tags in GTM
4. Collaboration, Validation, and QA:
   Sparkline collaborated with Media Prima’s development team to implement and test the tracking solution. After the implementation, Sparkline assisted in validating that the events were triggering correctly and populated in GA4 under Monetization Reports and Explore, ensuring accurate data capture for insights.