INSEAD's journey to Google Analytics 4 (GA4) in collaboration with its digital analytics consultant, Sparkline, marked a pivotal moment in their data strategy, encouraging INSEAD to continue investing in their employees’ learning and development across the new platform in order for teams to gain a strong foundation in GA4
About Organization:
Established in 1957, INSEAD stands as a premier business school with campuses spanning Europe, Asia, Middle East and North America. Renowned for its global educational approach, it offers acclaimed MBA, Executive MBA, and Executive Education programs. With a focus on excellence, entrepreneurship, and responsible leadership, INSEAD consistently ranks among the top business schools globally.
Goals:
- With the transition to Google Analytics 4, INSEAD’s marketing and business teams were required to learn and upskill themselves on the new interface and features available on GA4.
- INSEAD wanted to ensure its employees are at the forefront of Data Insights and Utilisation, understanding how to best leverage GA4 in order to uncover key insights.
- Departments needed to understand key fundamentals of the platform to address critical business questions such as identifying the performance of their KPIs, pulling out relevant reports and campaign insights.