KASKUS —the largest Indonesian community including social commerce— With more than nine million registered members that make up more than 20,000 communities, provides online forum for discussion and platform for buying-selling transactions.
Having worked in previous online ventures, CEO Andre Hesselink was aware of the importance of data analytics to the growth of the GoBear business. He wanted to ensure a sound analytics architecture was in place before GoBear was launched. However, greater customization of their analytics capabilities was necessary to give his team insights into how to create a positive online experience for customers while capturing unique customer insights to insurance companies partnered with GoBear.
To achieve the level of customization required, GoBear tasked Sparkline, a certified Google Analytics Partner, to implement Google Analytics as the central analytics platform to provide a greater understanding of customer behaviour and preference.
Sparkline’s hands-on advice on web analytics infrastructure meant that GoBear could roll out their website fully confident of its data infrastructure and analytics capabilities from day one.
Sparkline went on to create an executive visualisations, leveraging Google Sheets, Google Analytics Core Reporting API, and Google BigQuery, to allow key data to be shared across the organisation instantly.
